Articulating the new longevity ecosystem
In the last decade, the new longevity has begun to capture the attention of public opinion, often from the perspective of ageing, the effects of which are cause for concern.
At almost the same time, voices have emerged from the Silver Economy that want to offer an alternative and propose a creative approach to this challenge, turning the needs of the elderly (in a broad sense, people over 50) into an opportunity for society as a whole.
Its raison d'être is to offer innovative solutions to facilitate a full life for the senior population.
This conference organised by Bilbao Ekintza, within the framework of the design week, gives us the opportunity to approach some initiatives that, with this objective, are being developed in Bilbao-Bizkaia.
As some experts say, longevity is transformative, it changes the relationships between resources, services and people. Let us therefore follow the trail of the projects that are beginning to design the new paths that are emerging around ageing in the 21st century.
Alberto Bokos, an expert in longevity markets, will give his views on the different models of articulation in this field. On the other hand, we will learn about the latest advances in the Bilbao Silver Lab project, promoted by Bilbao Ekintza, which aims to turn Bilbao into an urban laboratory to promote testing environments for solutions aimed at the silver public. And finally, and most importantly, we will give a voice to the protagonist collective through an elderly person who will share their experience on how they relate to different agents in the environment that affects them.
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Speakers
There have always been long-lived people, even in periods of low life expectancy, but unlike in other historical moments, most people can now enjoy a long period of ageing, even altering the shapes of demographic pyramids.
This unusual growth of the senior population is accompanied by a number of aspects that have economic, political and social implications, not least a change in profiles, characterised by a growing purchasing power of older people, as well as a greater heterogeneity in their desires, expectations and life needs, which will affect multiple sectors.
This is why in the 21st century the paradigm of the silver economy, which does not have a universal definition, is being deployed in Europe through different models, both in terms of its potential markets, its purpose, its understanding of longevity, its recipients, expected results, constituents, the role assigned to older people, etc.
Through a brief presentation we will have a synthetic overview of the silver economy models that are being implemented in the European framework and their implications.
ALBERTO BOKOS ZARRAGA (1964)
CEO Plataforma50 – Hacking Longevity https://plataforma50.net/
Ambassador of the chapter of the international network for innovation in ageing: Aging2.0 Bilbao.
Previously: Director of Collaborative Innovation at Innobasque, Basque Innovation Agency; Founder of GG.B Events&Communication; Professor and speaker (Silver Economy Congress in Mérida, International Congress of Science and Innovation Parks of Colombia, Master Corporate Communication UPV/EHU, etc.).
Training: PDD at IESE; Philosophy (UPV/EHU); Course on Strategic Management of Cities with BM30; CDG Ontological Coaching with Newfield Consulting, etc.
Organizer
